Plagiarism Assessment Types of Plagiarism

Plagiarism Assessment Types of Plagiarism This essay is going to consider the issues around and avoidance of plagiarism. Its going to look at definitions and the different forms of plagiarism as well as the impact and consequences of plagiarism. Its going to explore the use of correct referencing format for a variety of research sources. Plagiarism is the act of using someone elses words and/or concepts, applying them and not giving recognition to the person who thought of them and then passing those words/concepts as their own. (Reserved, 2017) There are various forms of plagiarism and all are severe infringements of scholarly morality. (Bowdoin.edu. N.p., 2017) The most common types of plagiarism are direct, self-plagiarism, mosaic plagiarism and accidental plagiarism. (Bowdoin.edu. N.p., 2017) Direct plagiarism is the literal replica of a piece of a different persons work that doesnt contain acknowledgment, or quotation marks. The purposive plagiarism of a different persons work is improper, scholarly fraudulent and requires punitive measures, including expulsion. (Bowdoin.edu. N.p., 2017) Self-plagiarism takes place when a pupil hands in their own preceding work, or incorporates sections of preceding works without acceptance from all lecturers involved. For example, it would be inadmissible to mix a section of an assignment a person wrote in their first year into an assignment they are writing in their second year. Self-plagiarism is also implemented when handing in the same assignment in different classes without acceptance from both lecturers. (Bowdoin.edu. N.p., 2017) Mosaic plagiarism takes place when a pupil obtains phrases from an authorship without citing, or when numerous words are replaced with synonyms but keeps to the original layout of the source. This is known as patch-phrasing. Whether its deliberate or not, it is scholarly fraudulent and requires punitive measures. (Qcpages.qc.cuny.edu, 2017) An example of mosaic plagiarism goes as followsà ¢Ã¢â€š ¬Ã‚ ¦ Here is a sample piece of text, Directions: After waxing has been completed, apply the lotion generously, gently massaging into the treated area for a soothing and relaxing effect. A plagiarized version of this would be, Method: After waxing has been completed, spread the lotion generously, softly massaging into the treated area for a soothing and calming effect. The underlined text in this example is what has been plagiarized. Accidental plagiarism is when someone doesnt cite their findings, or misrepresents their findings, or accidentally rephrased a finding by using like for like terminology, sentences and/or layout without giving credit. (Bowdoin.edu. N.p., 2017) Plagiarism accusations can account for a pupil being dismissed or deferred. Their scholarly report can reveal the practice has been breached, likely provoking the pupil to be eliminated from university or joining another university. Universities take plagiarism as a severe matter. Universities often withhold pupils for their first infringement. Pupils are normally eliminated if more breaches are made. (Ithenticate.com, 2017) When someone has been marked with plagiarism accusations, a pupils career can be desolated. Publishing is an essential part of an illustrious, intellectual career. To relinquish the capability to publish possibly means the end of a pedantic role and the loss of respectability. (Ithenticate.com, 2017) The juridical follow up of plagiarism is considerably significant. Copyright measures are infallible. An individual simply cannot utilize someone elses work without citing and referencing. The original composer of the work has the right to sue the plagiarist. A few forms of plagiarism can also be suspected as a felony, and can lead to confinement. However, these punitive measures are often applied to people who have a career in writing, for example authors and journalists. In some cases, pupils and others can have monetary penalties if found plagiarizing. (Ithenticate.com, 2017) The result of plagiarizing is extensive and applies to everyone. Obliviousness or a persons capacity does not justify someone from the principled or juridical developments of plagiarizing. Prior to starting a project, it is advised to have knowledge on plagiarism. Identify what legislates plagiarism and how to abstain from plagiarizing. Indolence or infidelity can affect a persons reputation and career. (Ithenticate.com, 2017) References Bowdoin.edu. (2017). The Common Types of Plagiarism. [online] Available at: https://www.bowdoin.edu/studentaffairs/academic-honesty/common-types.shtml [Accessed 7 Mar. 2017]. Ithenticate.com. (2017). 6 Consequences of Plagiarism. [online] Available at: http://www.ithenticate.com/resources/6-consequences-of-plagiarism [Accessed 18 Mar. 2017]. Qcpages.qc.cuny.edu. (2017). Plagiarism 9. [online] Available at: http://qcpages.qc.cuny.edu/~redwards/Plagiarism/09.html [Accessed 12 Mar. 2017]. Reserved, A. (2017). What is plagiarism? Definition and guidance. [online] Available at: https://www.scanmyessay.com/plagiarism/what-is-plagiarism.php [Accessed 22 Feb. 2017].

Expository texts Real Gorgeous by Kaz Cook :: essays research papers

Features and rhetorical devices of non fiction text encourage responses from the reader, how do they do this ? We are often bullied into doing things against our will, this could also be said of expository texts which aim to inform, instruct and explain but importantly to persuade. They use shock value to force us to look at our values, attitudes and ideologies. When devices such as statistics, personal touch, persona, language and case studies are used the responses from the reader will have been deliberated by the author, Who uses these features to illicit the desired response. Looking at articles such as Real Gorgeous, The other country crisis and Columbine it is obvious to see the many features and devices that have been carefully positioned to encourage responses in the reader.   Ã‚  Ã‚  Ã‚  Ã‚   Almost all statistics do not consider the varying factors contributing to the study. When reading a text containing statistics the reader feels they are attaining the hard facts, this however could not be further from the truth as Rod Quin points out with the example of the text Manhood written by Steve Biddulph. Biddulp states â€Å"One in seven boys will experience sexual assault by an adult or older child before the age of eighteen.† Reading this the audience will feel outraged or sympathetic towards men, Quin however asks us to consider the â€Å"rest of the â€Å"facts† that â€Å"one in a hundred girls will experience sexual assault by an adult or older child before they reach eighteen† that’s five times the rate of men. While the statistics are convincing it is also the source they come from that can encourage a response from reader. They will feel the â€Å"fact† is more credible if it comes from a well known source. The Other Country Crisi s by Stephen Scourfeild states that â€Å"According to the Bureau of statistics, Australia has once of the highest rates of youth suicide† Once again the reader is not seeing all of the facts, yet the source from which the statistic come from is credible and well known. With this in mind the readers response will still be swayed because we are taught to trust authority. The author has triumphed in encouraging the desired response. It is always more pleasant and enjoyable to read something that appears to be personal or sympathetic. Real Gorgeous by Kaz Cooke is a perfect example of manipulative language. The text encourages the reader to feel comfortable with themselves that they are fine â€Å"the way they are† .

SALES PROMOTION PROJECT OF KURKURE Essay

SALES PROMOTION PROJECT OF KURKURE Launched in 1999, this perfect ‘namkeen’ snack, fully developed in India, has become the torch bearer of fun and lovable human quirks. It developed an even stronger identity through celebrity associations with Juhi Chawla [2003] and Kareena Kapoor [2008] Named after the Hindi word for â€Å"crunchy†, Kurkure is a cheeto-like snack and is the flagship of Frito Lay’s Indian division. It is marketed by Hirani Industries Corp. (USA incorporated company)in Kenya. It is one of the most popular food products in India today. 4 Different flavours They are Masala Munch (orange pack), Green Chutney Rajasthani Style (light green pack), ChilliChatka (dark green pack) and Tamatar Hydrabadi Style (brown pack) Kurkure was Frito Lay’s first big hit in India and succeeded by making a host of Indian flavours possible and popular in a finger snack. Kurkure is a crunchy new age namkeen snack brand whichsymbolizes light hearted fun. Embodying the spirit of India, Kurkure has found a home in the hearts& minds of all and enjoys the position of a strong Lovemark brand in India Over the years, Kurkure has journeyed effortlessly from being a snack with a twist to being anintegral part of the tea time menu to being an embodiment of lovable human ‘imperfections’ or ‘tedhapan’ Product strategy Building trust and connection by informing the consumers of the authentic ingredients that go intothe product. Kurkure is a new age Namkeen and made of edible ingredients including rice meal,corn meal, gram meal, edible oil, seasonings, salt, spices and condiments and flavours. Its Snack Smart initiative to cut out trans-fat from its products by using rice bran oil which cuts saturated fat by 40 per cent. Kurkure has 40% less Saturated Fat, Zero Trans Fats and No Added MSG Pricing Competitive pricing Strategy was adopted by the company in order to establish the brand inIndian markets. Introduction of smaller packs targeted towards  small quantity consumers andmiddle/ low income customers. Price Range Small Rs 5/- Medium Rs 10/- Large Rs 20/ Rs.3 packs encourage consumers in rural areas. Sales Positioning Kurkure is also positioning itself on the basis of its usage. Its promotional campaigns urgeconsumers to use it on. Daily basis At lunch Dinner Anytime, anywhere Servings With Chaat With tea With Raita With drinks Occasions Parties and celebrations Unique Selling Preposition Desi brand nam: Easy to identify with Kurkure is a synonym of a crunchy food stuff. Infact a brand by the name TakaTak : tried to imitate it but failed miserably. Launching its product in indian flavours, which differentiated it from their competitor itsunique advertisements which features the bubbly Juhi Chawla. Innovative flavor, affordable price and continuous communication to consumers Kurkure’s success in the Indian market is mainlyfor three reasons namely innovative flavor, affordable price and continuous communication toconsumer. To meet the regional requirements Kurkure is launched in various flavors like Masala,chilli, green chutney etc. Special (Limited) Edition Pujo Special:Jhajhalo Hit – Released in West Bengal for Durga Puja, 2007 Ganeshotsav Special:Usal Pao – Relesed in Maharashtera for Ganesh Utsav PACKAGING Style and design matter a lot on the outcome and response of the product. ‘Kurkure’ as the product(inside the pack and outside wrapper) has much attractive and catchy colors style and design whichattracts the customers alot.Kurkure is available in the market in 3 different packing. Kurkure comes in the air tight packingand packing material of Kurkure is of high quality so that product will remain fresh and its tastekeeps secure up to more than four months. Kurkure has different flavors in the market so the eachflavor has its own unique packaging color combination according to its taste. Basic color combinations are in green and red colors which all are eye catching.Kurkure is available to the consumer only in primary packing. No secondary packing is using.However they are delivered in container packing from production plant to shopkeepers or retailers,which carries 48 packs. Kurkure is available in three different sizes 19 gm 38 gm 75 gm Promotion Strategy Kurkure – Tedha Hai Par Mera Hai Slogan: â€Å"Chai time masti time† Named after the Hindiword for â€Å"crunchy†, Kurkure is acheeto-like snack and is the flagship of Frito Lay’sIndian division. It is marketed by Hirani Industries Corp. (USA incorporatedcompany) inKenya. It is one of the most popular food products in Indiatoday.In November 2006,Frito Lay announced plans to release Kurkure to American markets sometimein 2007. This decision was made after analysts showed increasing interest in Indian spices in theUSA. Also the introduction in other markets with a non-resident Indian population such as the UK was planned.In India, actor-celebrity Juhi Chawlaadvertises Kurkure. Range â€Å"Kurkure Flavors† Masala Munch Naughty Tomato Chilli Chatka Green Chutney Rajasthani Style Hyderabadi Hungama â€Å"Kurkure Desi Beats† Deewana Tamatar Dildaar Masala To mark 10 years of its existence, Kurkure, FritoLay’s Indian innovation in the salted snack market,is changing tracks, says Sayantani Kar.It came out in December with a print campaign which told readers how Kurkure is made from whatcan be found in any Indian kitchen, underlining that the ingredients are as wholesome as what goesinto home-made food FritoLay Marketing Director Deepika Warrier says: â€Å"We wanted to demystify Kurkure for the consumers. That meant building trust and connection by informing them of the authenticingredients that go into the product. We will have more surprising and untried ingredients in our product this year.† She says the print ad has already generated a positive response, and expects sales to go up 20 per cent. The†Kurkure Chai Time Achievers† campaign: This was the first of its kind campaign in India, launched in May 2007 aiming at promoting versatile usage of Kurkure. Powered by an exciting commercial showcasing crazy consumers trying to grab the ‘Kurkure frame’ – their ticket to famedom, this campaign truly gives consumers a taste of Kurkure in the most innovative way!! Leading to replacement of Juhi on the Kurkure packs with pictures of their own and their near and dear ones, it gave the consumers chance to become celebrity overnight by printing their photographs and recipes on a million Kurkure packs. The company claims to have received an overwhelming response, with over 100,000 recipes pouring in ,within just 6 weeks. For a brand holding out the reward of instant fame to its  consumers, Kurkure has indeed delivered on its promise. Volumes shot by 20% in just one month. Sales have increased by 19% over last year. KURKURE TELEVISION ADVERTISEMENTS In 2004 it launched the â€Å"Kahani mein Kurkure† (â€Å"Crispiness in the Story†) campaign, which was atake on Indian popular culture. The advertising campaign spoofed popular Indian TV shows likeJassi Jaissi Koi Nahin and Kyu ki saas bhi kabhi bahu thi, to appeal to Indian housewives, thelargest target audience to watch these programs.In addition to targeting housewives, who play a significant role in making purchase decisions, the brand appeals to the Indian family as a whole. The â€Å"Kurkure Chai Time Achiever’s Award† was acontest launched by the brand where families were invited to submit interesting recipes made withKurkure. The winning family would have the opportunity to be famous and have their photographfeatured on one million Kurkure packs.This direct marketing campaign was supported through television advertising, where Indiancelebrity Juhi Chawla, Kurkure’s brand ambassador, announced the winners of the competition. Thecontest was also publicized through the website http://kurkure.co.in, specifically designed to promote the contest. Using the website as a strategic tool for promotion helped the brand appeal to ayoung audience that spends a considerable amount of time surfing the web Kurkure express Another novel branding initiative was a tie-up with South Western Railways in India to have trainscalled the â€Å"Kurkure Express.† These were special trains that operated only during the holidayseason. The brand was featured on reservation charts, coach indication slips, and during anyannouncements about the train. This outdoor media was a unique way to target families who travel by train during the holidays. Distribution Channel Adopted by Kurkure Distribution is also one of the key parameters for expanding market share. Frito-Lays hasthe advantage of access to Pepsi’s a formidable distribution network .Generally Companies arehaving their sales vehicles that are loaded on daily basis and are distributed to local retailers. Somecompanies appoint  Distributors. Distributors have to give a proposal with a market research likestorage facilities, infrastructure, and retail outlets in area, market leader, types of products availablein the market etc. The Kurkure products are delivered to the retailer twice a week. The products aregenerally sent in Boxes on an average each box contains 80 packs of 30 gm or 30 packs of 150 gm.Distributors are solely responsible for the sales in the particular area he is operating in.Every Distributor should have a specified number of minimum shops in his area. Distributorsgenerally have small vans (rickshaws) and employ salesmen on commission basis who loads the products from the distributor’s storage and distributes it amongst the retailers. It services one-lakhretail counters across the country by employing a total strength of 300 sales personnel anddistributors nationwide. HOW TO IMPROVE FUTURE GROWTH The company can occupy a huge number of customers by keeping in mind about the preferences and needs of customers regarding tastes and flavors, By introducing new tastes, flavors and retaining the quality standards can attract consumers of other brands and pull them towards itself by leaving other competitors far behind and getadvantage over them. By delivering valued trade promotions to wholesalers and retailers, company can capture this huge segment. This will allow Kurkure to stay in market effectively and people will order more quantity due to its increased demand by customers The company should try to expand its wings to cover towns, villages, cities; making it available to everybody The entire unorganized Farsan sector, Dhokla, Khaman, Kachoris, & all the eatables thatcould be had as snacks in Parties, while watching Movies, Cricket matches are substitutes to KURKURE SO kurkure can bring up flavours which can match the taste of all these items to boost up the sales.

Workplace Violence In The Workplace - 1071 Words

INTRODUCTION: Violence in the workplace has become a major safety and health issue. Workplace violence is not limited to homicide. This type of violence includes behaviors and circumstances that threaten an employee s physical safety; such as: verbal threats, sexual or physical harassment, coercion, behavior changes, intimidation, stalking, telephone/email harassment, and history of aggression. â€Å"Workplace violence incidents have tripled in the last decade, and it is now the fastest-growing category of murder in the United States. It is also the second leading cause of death for women in the workplace (Bureau of Labor Statistics, 2016).† The United States Department of Justice declared the workplace as one of the most dangerous places to†¦show more content†¦Additionally, Mr. Staver states that other identifiers are â€Å"dramatic and unreasonable demands occur when the individual is constantly impatient and expects an immediate response to the task, and or project (Staver, 20 12). Also, Staver stressed the importance of â€Å"recognizing personal insults and threats and notifying management of said gestures so that the organization maybe on alert and preventive measure can be implemented (Staver, 2012).† There are other identifiers of potential workplace violence such as: an individual who have difficulty getting along with others, making inappropriate remarks, always upset about everything and everyone. Also, there are individual who the company and employee have no clue about because the perpetrator is an outsider, not an employee of the organization. In this incidence, it is quite difficult to identify the potential threat. Therefore, the organization must have a program in place to handle offsite threats that may invade the company and cause violence and/or harm to its employees. The program(s) designed within that particular organization will better assist that company in the scope of recognizing and avoid potential workplace violence occurr ences. HOW TO AVOID: The Occupational Safety and Health Act of 1970 is â€Å"To assure safe and healthful working conditions for working men and women; by authorizing enforcement of the standards developed under the Act; byShow MoreRelatedWorkplace Violence And The Workplace1396 Words   |  6 PagesWorkplace violence Workplace violence can be any act of physical violence, threats of physical violence, harassment, intimidation, or other threatening, disruptive behavior that occurs at the work site. Workplace violence can affect or involve employees, visitors, contractors, and other non-Federal employees. A number of different actions in the work environment can trigger or cause workplace violence. 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