Expository texts Real Gorgeous by Kaz Cook :: essays research papers

Features and rhetorical devices of non fiction text encourage responses from the reader, how do they do this ? We are often bullied into doing things against our will, this could also be said of expository texts which aim to inform, instruct and explain but importantly to persuade. They use shock value to force us to look at our values, attitudes and ideologies. When devices such as statistics, personal touch, persona, language and case studies are used the responses from the reader will have been deliberated by the author, Who uses these features to illicit the desired response. Looking at articles such as Real Gorgeous, The other country crisis and Columbine it is obvious to see the many features and devices that have been carefully positioned to encourage responses in the reader.   Ã‚  Ã‚  Ã‚  Ã‚   Almost all statistics do not consider the varying factors contributing to the study. When reading a text containing statistics the reader feels they are attaining the hard facts, this however could not be further from the truth as Rod Quin points out with the example of the text Manhood written by Steve Biddulph. Biddulp states â€Å"One in seven boys will experience sexual assault by an adult or older child before the age of eighteen.† Reading this the audience will feel outraged or sympathetic towards men, Quin however asks us to consider the â€Å"rest of the â€Å"facts† that â€Å"one in a hundred girls will experience sexual assault by an adult or older child before they reach eighteen† that’s five times the rate of men. While the statistics are convincing it is also the source they come from that can encourage a response from reader. They will feel the â€Å"fact† is more credible if it comes from a well known source. The Other Country Crisi s by Stephen Scourfeild states that â€Å"According to the Bureau of statistics, Australia has once of the highest rates of youth suicide† Once again the reader is not seeing all of the facts, yet the source from which the statistic come from is credible and well known. With this in mind the readers response will still be swayed because we are taught to trust authority. The author has triumphed in encouraging the desired response. It is always more pleasant and enjoyable to read something that appears to be personal or sympathetic. Real Gorgeous by Kaz Cooke is a perfect example of manipulative language. The text encourages the reader to feel comfortable with themselves that they are fine â€Å"the way they are† .

SALES PROMOTION PROJECT OF KURKURE Essay

SALES PROMOTION PROJECT OF KURKURE Launched in 1999, this perfect ‘namkeen’ snack, fully developed in India, has become the torch bearer of fun and lovable human quirks. It developed an even stronger identity through celebrity associations with Juhi Chawla [2003] and Kareena Kapoor [2008] Named after the Hindi word for â€Å"crunchy†, Kurkure is a cheeto-like snack and is the flagship of Frito Lay’s Indian division. It is marketed by Hirani Industries Corp. (USA incorporated company)in Kenya. It is one of the most popular food products in India today. 4 Different flavours They are Masala Munch (orange pack), Green Chutney Rajasthani Style (light green pack), ChilliChatka (dark green pack) and Tamatar Hydrabadi Style (brown pack) Kurkure was Frito Lay’s first big hit in India and succeeded by making a host of Indian flavours possible and popular in a finger snack. Kurkure is a crunchy new age namkeen snack brand whichsymbolizes light hearted fun. Embodying the spirit of India, Kurkure has found a home in the hearts& minds of all and enjoys the position of a strong Lovemark brand in India Over the years, Kurkure has journeyed effortlessly from being a snack with a twist to being anintegral part of the tea time menu to being an embodiment of lovable human ‘imperfections’ or ‘tedhapan’ Product strategy Building trust and connection by informing the consumers of the authentic ingredients that go intothe product. Kurkure is a new age Namkeen and made of edible ingredients including rice meal,corn meal, gram meal, edible oil, seasonings, salt, spices and condiments and flavours. Its Snack Smart initiative to cut out trans-fat from its products by using rice bran oil which cuts saturated fat by 40 per cent. Kurkure has 40% less Saturated Fat, Zero Trans Fats and No Added MSG Pricing Competitive pricing Strategy was adopted by the company in order to establish the brand inIndian markets. Introduction of smaller packs targeted towards  small quantity consumers andmiddle/ low income customers. Price Range Small Rs 5/- Medium Rs 10/- Large Rs 20/ Rs.3 packs encourage consumers in rural areas. Sales Positioning Kurkure is also positioning itself on the basis of its usage. Its promotional campaigns urgeconsumers to use it on. Daily basis At lunch Dinner Anytime, anywhere Servings With Chaat With tea With Raita With drinks Occasions Parties and celebrations Unique Selling Preposition Desi brand nam: Easy to identify with Kurkure is a synonym of a crunchy food stuff. Infact a brand by the name TakaTak : tried to imitate it but failed miserably. Launching its product in indian flavours, which differentiated it from their competitor itsunique advertisements which features the bubbly Juhi Chawla. Innovative flavor, affordable price and continuous communication to consumers Kurkure’s success in the Indian market is mainlyfor three reasons namely innovative flavor, affordable price and continuous communication toconsumer. To meet the regional requirements Kurkure is launched in various flavors like Masala,chilli, green chutney etc. Special (Limited) Edition Pujo Special:Jhajhalo Hit – Released in West Bengal for Durga Puja, 2007 Ganeshotsav Special:Usal Pao – Relesed in Maharashtera for Ganesh Utsav PACKAGING Style and design matter a lot on the outcome and response of the product. ‘Kurkure’ as the product(inside the pack and outside wrapper) has much attractive and catchy colors style and design whichattracts the customers alot.Kurkure is available in the market in 3 different packing. Kurkure comes in the air tight packingand packing material of Kurkure is of high quality so that product will remain fresh and its tastekeeps secure up to more than four months. Kurkure has different flavors in the market so the eachflavor has its own unique packaging color combination according to its taste. Basic color combinations are in green and red colors which all are eye catching.Kurkure is available to the consumer only in primary packing. No secondary packing is using.However they are delivered in container packing from production plant to shopkeepers or retailers,which carries 48 packs. Kurkure is available in three different sizes 19 gm 38 gm 75 gm Promotion Strategy Kurkure – Tedha Hai Par Mera Hai Slogan: â€Å"Chai time masti time† Named after the Hindiword for â€Å"crunchy†, Kurkure is acheeto-like snack and is the flagship of Frito Lay’sIndian division. It is marketed by Hirani Industries Corp. (USA incorporatedcompany) inKenya. It is one of the most popular food products in Indiatoday.In November 2006,Frito Lay announced plans to release Kurkure to American markets sometimein 2007. This decision was made after analysts showed increasing interest in Indian spices in theUSA. Also the introduction in other markets with a non-resident Indian population such as the UK was planned.In India, actor-celebrity Juhi Chawlaadvertises Kurkure. Range â€Å"Kurkure Flavors† Masala Munch Naughty Tomato Chilli Chatka Green Chutney Rajasthani Style Hyderabadi Hungama â€Å"Kurkure Desi Beats† Deewana Tamatar Dildaar Masala To mark 10 years of its existence, Kurkure, FritoLay’s Indian innovation in the salted snack market,is changing tracks, says Sayantani Kar.It came out in December with a print campaign which told readers how Kurkure is made from whatcan be found in any Indian kitchen, underlining that the ingredients are as wholesome as what goesinto home-made food FritoLay Marketing Director Deepika Warrier says: â€Å"We wanted to demystify Kurkure for the consumers. That meant building trust and connection by informing them of the authenticingredients that go into the product. We will have more surprising and untried ingredients in our product this year.† She says the print ad has already generated a positive response, and expects sales to go up 20 per cent. The†Kurkure Chai Time Achievers† campaign: This was the first of its kind campaign in India, launched in May 2007 aiming at promoting versatile usage of Kurkure. Powered by an exciting commercial showcasing crazy consumers trying to grab the ‘Kurkure frame’ – their ticket to famedom, this campaign truly gives consumers a taste of Kurkure in the most innovative way!! Leading to replacement of Juhi on the Kurkure packs with pictures of their own and their near and dear ones, it gave the consumers chance to become celebrity overnight by printing their photographs and recipes on a million Kurkure packs. The company claims to have received an overwhelming response, with over 100,000 recipes pouring in ,within just 6 weeks. For a brand holding out the reward of instant fame to its  consumers, Kurkure has indeed delivered on its promise. Volumes shot by 20% in just one month. Sales have increased by 19% over last year. KURKURE TELEVISION ADVERTISEMENTS In 2004 it launched the â€Å"Kahani mein Kurkure† (â€Å"Crispiness in the Story†) campaign, which was atake on Indian popular culture. The advertising campaign spoofed popular Indian TV shows likeJassi Jaissi Koi Nahin and Kyu ki saas bhi kabhi bahu thi, to appeal to Indian housewives, thelargest target audience to watch these programs.In addition to targeting housewives, who play a significant role in making purchase decisions, the brand appeals to the Indian family as a whole. The â€Å"Kurkure Chai Time Achiever’s Award† was acontest launched by the brand where families were invited to submit interesting recipes made withKurkure. The winning family would have the opportunity to be famous and have their photographfeatured on one million Kurkure packs.This direct marketing campaign was supported through television advertising, where Indiancelebrity Juhi Chawla, Kurkure’s brand ambassador, announced the winners of the competition. Thecontest was also publicized through the website http://kurkure.co.in, specifically designed to promote the contest. Using the website as a strategic tool for promotion helped the brand appeal to ayoung audience that spends a considerable amount of time surfing the web Kurkure express Another novel branding initiative was a tie-up with South Western Railways in India to have trainscalled the â€Å"Kurkure Express.† These were special trains that operated only during the holidayseason. The brand was featured on reservation charts, coach indication slips, and during anyannouncements about the train. This outdoor media was a unique way to target families who travel by train during the holidays. Distribution Channel Adopted by Kurkure Distribution is also one of the key parameters for expanding market share. Frito-Lays hasthe advantage of access to Pepsi’s a formidable distribution network .Generally Companies arehaving their sales vehicles that are loaded on daily basis and are distributed to local retailers. Somecompanies appoint  Distributors. Distributors have to give a proposal with a market research likestorage facilities, infrastructure, and retail outlets in area, market leader, types of products availablein the market etc. The Kurkure products are delivered to the retailer twice a week. The products aregenerally sent in Boxes on an average each box contains 80 packs of 30 gm or 30 packs of 150 gm.Distributors are solely responsible for the sales in the particular area he is operating in.Every Distributor should have a specified number of minimum shops in his area. Distributorsgenerally have small vans (rickshaws) and employ salesmen on commission basis who loads the products from the distributor’s storage and distributes it amongst the retailers. It services one-lakhretail counters across the country by employing a total strength of 300 sales personnel anddistributors nationwide. HOW TO IMPROVE FUTURE GROWTH The company can occupy a huge number of customers by keeping in mind about the preferences and needs of customers regarding tastes and flavors, By introducing new tastes, flavors and retaining the quality standards can attract consumers of other brands and pull them towards itself by leaving other competitors far behind and getadvantage over them. By delivering valued trade promotions to wholesalers and retailers, company can capture this huge segment. This will allow Kurkure to stay in market effectively and people will order more quantity due to its increased demand by customers The company should try to expand its wings to cover towns, villages, cities; making it available to everybody The entire unorganized Farsan sector, Dhokla, Khaman, Kachoris, & all the eatables thatcould be had as snacks in Parties, while watching Movies, Cricket matches are substitutes to KURKURE SO kurkure can bring up flavours which can match the taste of all these items to boost up the sales.

Workplace Violence In The Workplace - 1071 Words

INTRODUCTION: Violence in the workplace has become a major safety and health issue. Workplace violence is not limited to homicide. This type of violence includes behaviors and circumstances that threaten an employee s physical safety; such as: verbal threats, sexual or physical harassment, coercion, behavior changes, intimidation, stalking, telephone/email harassment, and history of aggression. â€Å"Workplace violence incidents have tripled in the last decade, and it is now the fastest-growing category of murder in the United States. It is also the second leading cause of death for women in the workplace (Bureau of Labor Statistics, 2016).† The United States Department of Justice declared the workplace as one of the most dangerous places to†¦show more content†¦Additionally, Mr. Staver states that other identifiers are â€Å"dramatic and unreasonable demands occur when the individual is constantly impatient and expects an immediate response to the task, and or project (Staver, 20 12). Also, Staver stressed the importance of â€Å"recognizing personal insults and threats and notifying management of said gestures so that the organization maybe on alert and preventive measure can be implemented (Staver, 2012).† There are other identifiers of potential workplace violence such as: an individual who have difficulty getting along with others, making inappropriate remarks, always upset about everything and everyone. Also, there are individual who the company and employee have no clue about because the perpetrator is an outsider, not an employee of the organization. In this incidence, it is quite difficult to identify the potential threat. Therefore, the organization must have a program in place to handle offsite threats that may invade the company and cause violence and/or harm to its employees. The program(s) designed within that particular organization will better assist that company in the scope of recognizing and avoid potential workplace violence occurr ences. HOW TO AVOID: The Occupational Safety and Health Act of 1970 is â€Å"To assure safe and healthful working conditions for working men and women; by authorizing enforcement of the standards developed under the Act; byShow MoreRelatedWorkplace Violence And The Workplace1396 Words   |  6 PagesWorkplace violence Workplace violence can be any act of physical violence, threats of physical violence, harassment, intimidation, or other threatening, disruptive behavior that occurs at the work site. Workplace violence can affect or involve employees, visitors, contractors, and other non-Federal employees. A number of different actions in the work environment can trigger or cause workplace violence. It may even be the result of non-work-related situations such as domestic violence or â€Å"road rageRead MoreWorkplace Violence And The Workplace1145 Words   |  5 PagesWorkplace violence definition OSHA Fact Sheet (2012) states â€Å" workplace violence is a violence or the threat of violence against workers† (p.1). Workplace violence causes serious harm to employees or homicide that can lead to deaths. Act in any kind of shapes and forms such as: physical threat, threatening behavior, intention of assault and battery, verbal abuse, beating, stabbing, rape, shooting, being followed, psychological trauma, suicide, treat or obscene phone call/text, intimidation. WorkplaceRead MoreWorkplace Violence And The Workplace1274 Words   |  6 Pageshave worked at? If you didn’t know this is a crime and you could be charged with workplace violence. Workplace violence is any act of physical abuse or threats made in the workplace of any sort to any employee or multiple employees. It can take place anywhere around the workplace and has become a very big concern around the country. According to research, there are 2 million cases a year involving workplace violence. Many peo ple are becoming victims of this and you should be aware when it comes yourRead MoreWorkplace Violence And The Workplace1298 Words   |  6 PagesWe do not normally go to work expecting something bad to happen, but workplace-related violence can occur any time. When we interact at work there is always a risk of violence at the workplace. We can witness acts of violence, and even become a victim of aggressor. Usually people think that violence involves only physical assault. In reality, workplace violence is a much bigger problem. Workplace violence is defined by OHSA as any action, conduct, threat or gesture of a person towards an employeeRead MoreWorkplace Violence And The Workplace2844 Words   |  12 PagesWorkplace Violence statics across the United States of America have been on a steady rise each year since the early 1990’s. Reports have consistently shown in recent years that than an average of 500 homicides and 1.5 million assaults occur each year in America, in the workplace. With those types of statics on the rise in America it’s clear that a Workplace Violence Program is essential to the health, welfare, safety, and security of our employees in the workplace. When enacting a Workplace ViolenceRead MoreThe Effects Of Workplace Violence On The Workplace1235 Words   |  5 PagesIntroduction Violence in the workplace has been around for centuries. Everything from verbal abuse and harassments to physical abuse and murders have been known to happen in a business. During the 1980’s several violent attacks happened in the Postal Service, public awareness of workplace violence began in August of 1986 when a postal employee shot and killed fourteen people before killing himself. Prior to these killings, violence in the workplace was only referred to as getting injured on theRead MoreThe Effects Of Workplace Violence On The Workplace1676 Words   |  7 PagesWorkplace violence (WPV) is defined as â€Å"any act or threat of physical violence, harassment, intimidation, or other threatening disruptive behavior that occurs at the work site† (OSHA, n.d., para. 1). For the nursing profession these threats include the following sources: nurse to nurse, patient to nurse, relatives to nurse, other health professionals to nurse. WPV happens in all healthcare settings, however some units are known to have higher incidences than others. One healthcare setting that isRead MoreThe Effects Of Workplace Violence On The Workplace1799 Words   |  8 PagesViolence in the workplace can happen to anyone at anytime, anywhere that is possible. Everyone is not safe from workplace violence, which is why we need to identify and prevent this from happening. Violence can cause a significant amount of fatalities and injuries throughout the entire United Sates. Nearly 2 million Americans are affected by assaults and violent acts by people in the workplace. Workplace Violence could also damage someone’s trust and the sense of security while working with othersRead MoreThe Effects Of Workplace Violence On The Workplace1501 Words   |  7 Pagesin the rate of workplace violence in private-sector hospitals by 110% (2016). Workplace violence, which consists of physical and psychological abuse during work or on duty, has been an increasing problem in the healthc are industry. Workplace violence occurs in all types of healthcare settings such as hospitals and nursing homes and includes violence from patients, visitors, invaders, and coworkers. Although many states, including California, have laws preventing workplace violence, there is no federalRead MoreThe Effects Of Workplace Violence On The Workplace1154 Words   |  5 Pages Introduction Workplace violence is defined in the OHSA as the exercise or attempted exercise of physical force by a person against a worker, in a workplace, that causes or could cause physical injury to the worker, or a statement or behavior that it is reasonable for a worker to interpret as a threat to exercise physical force against the worker, in a workplace, that could cause physical injury to the worker(ecentennial reading). ). It can happen at or outside the working environment

Top 8 Free Online Style Guides in English

Sensible is probably the highest praise that can be given to a style guide. Neither a comprehensive documentation manual (such as the MLA or APA guides) nor a self-improvement book (along the lines of Strunk and Whites The Elements of Style), a publishers style guide should provide practical and consistent advice about matters ranging from abbreviations and preferred spellings to punctuation standards and acceptable terminology. If youre not already committed to one particular code of conventions—such as The Associated Press Stylebook, the journalists bible—consider befriending one of these free online style guides. Each has its eccentricities and limitations, and no two of them agree on every fine point of usage. But theyre all sensible and reasonably consistent.   American Styles National Geographic Style Manual  Online since 1995 and frequently updated by a team of editors, this is an alphabetically arranged guide to preferred National Geographic Society style and usage.​The Tameri Guide for Writers: Generalized Stylebook  Maintained by Susan D. Schnelbach and Christopher Scott Wyatt, the Tameri Stylebook is based on the Associated Press Stylebook, which is the primary style guide for reporters and editors at daily newspapers and many periodicals.​Wikipedia: Manual of Style  This style guide for all Wikipedia articles is intended to help editors write articles with consistent, clear, and precise language, layout, and formatting. British Styles The BBC News Styleguide (pdf) Written by John Allen, a BBC reporter and editor for the past 40 years, this popular manual is not a do and dont list but a guide that invites you to explore some of the complexities of modern English usage.​Economist.com Style Guide  John Grimonds online guide is based on the stylebook followed by journalists at The Economist magazine. The 11th edition of the paperback version of the guide will be published in 2015.​The Guardian and Observer Style Guide  Edited by David Marsh and Amelia Hodsdon, this is the online version of Guardian Style. The third edition of this witty handbook was published in December 2010.​Telegraph Style Book  Augmented by monthly style notes from associate editor Simon Heffer, this is the official guide to house style for The Daily Telegraph, The Sunday Telegraph, and Telegraph.co.uk. Canadian Styles The Canadian Style  Compiled by the Canadian governments Translation Bureau, Canadian Style includes useful advice for drafting letters, memos, reports, indexes and bibliographies along with concise answers to questions concerning written English in the Canadian context.

The American Education System Is Important For National...

Prince1 Rebecca Prince Professor Morrison PLS 101 November 4, 2015 The American Education System In an intelligence-based economy, education is important to national prosperity and individual success. Huge achievement gaps and opportunities must shrink to non-existence, and every student must receive a well education that prepares them for college and careers in the world as it is today. Comparing the United States education system to other countries shows that the United States scored lower than nineteen other counties and education systems in reading in the 2012 Program for International Student Assessment. Germany and Poland in particular are two countries that have now surpassed the United States. During the same study, scores showed that twenty-nine nations outperformed the United States by a large amount in mathematics, and in science, there have been twenty-two education systems that scored higher than the United States (Heitin). The Elementary and Secondary Education Act (ESEA) was signed into law by President Johnson in 1965. The ESEA allow ed for new grants to districts for low-income students, federal grants for text books and federal grants for state instruction. This action also placed distinctive schooling centers. In 2002, the act was renamed as No Child Left Behind (NCLB) reauthorized, and signed by President Bush. The reauthorized form uncovered the fissures in educational accomplishment among susceptible students and those who have the upper hand withShow MoreRelatedA Study on National Security Strategy1312 Words   |  5 PagesNational security is paramount to the protection of America and its constituents. It is imperative, particularly as the world becomes more global, that nation security maintains the integrity of the entire system. Technology, due in part to globalization, is becoming more ubiquitous. Tools that can ultimately destroy mankind, through international trade, are becoming more widespread. Through national security, American and the rest of the world can better protect themselves against the influencesRead MoreRace and Social Inequality in Education1382 Words   |  6 Pagesand prosperity in different ways. Education is a social institution that affects an individual’s â€Å"economic success and social progression (Wright 1368). Throughout today’s society, the level of education that an individual acquires has a large impact on the amount of employment opportunities, job security, and wages that are attained. According to a 2006 study by the U.S. Census Bureau, the average salary for college or university graduates is greater than $51,000, exceeding the national averageRead MoreThe Decline Of American Education1251 Words   |  6 PagesNovember 2014 The Decline of American Education The future of society depends on the education of the children in the present generation. The American board of education means well by setting standards for the students in the nation. However, is it more important for students to be excellent test takers or excel in the classroom? Is it more important to accept average work as the standard or to push students to surpass their potential? The downfall of American education is a result of the narrow mindedRead MoreEducation Is A Sound Investment Essay965 Words   |  4 PagesPreschool Education is a Sound Investment Iglika Vatchinska FYEP 101 A high quality preschool education can boost cognitive and social development with deep-rooted benefits not only for the children’s academic success for years to come, but for the entire society’ prosperity. There are at least two broad classes of explanation why the preschool is so important. One view holds that the brain development occurs most speedily early in life. The other view is that increased the high school graduationRead MoreStruggle Of Funding During The Nineteenth Century Essay1472 Words   |  6 PagesRush spoke in favor of a public education system, unfortunately it wasn’t established until the nineteenth century. Moving forward, the United States public schools funding comes from the state, the federal government, and local communities. The appropriation of these funds varies according to several factors; however, the federal government only gives a fraction of these funds compared to the local and state governments. According to the National Center for Education Statistics, in the United StatesRead MoreDifference Between Schooling And Education1277 Words   |  6 Pagesinstitutions: health, economics, politics, religion, family and education. These institutional structures function to carry out the work of societies. Throughout the history of the United States of America the educational institution has undergone many structural, functional and methodological renovations. Beginning with the introduction of compulsory schooling, the intentions of the original planners of the modern schooling system have been gradually, yet radically, misconstrued. It is the goalRead MoreThe Past, Present, And Future Of Education1184 Words   |  5 PagesThe Past, Present, and Future of Education Essay Education is a foundation for a career and a lifestyle. It is the field of study that deals mainly with methods of teaching and learning in schools. It is defined as the process of gaining knowledge. Education is necessary because it provides the information we need rest of our lives. You need well-rounded education to be successful. Success is an individual definition and determines what education you need. Success is the accomplishment of an aim orRead MoreThe Legacy Of The New Deal Essay1682 Words   |  7 Pages The economic crisis that showed all the contradictions of capitalism led to an increase of a deep political crisis in the USA in late 1920?s. October 29, 1929 is known in the American history as the Black Tuesday. It was the date, when the American stock market collapsed. In such economically difficult situation, in November 1932, a regular presidential election took place. The Democrat Franklin Roosevelt, who spoke with the program the New Deal, came to presidency. It was a series of social liberalRead MoreThe American Dream from the Immigrants Perspective1625 Words   |  6 PagesMy Question, The conception of the American Dream, I believe is different among native-born Americans and immigrants. Everyone desires to become successful in life and many people will stop at nothing to achieve it. In my case, by moving to the United States, I now have the opportunity to live the American Dream, but my definition may differ from everyone else’s. I believe that The American Dream for Immigrants means getting a good education, working hard, family support, willing to adapt to a newRead MoreI Am A Tremendous Stepping Stone1310 Words   |  6 Pagesbetter life, and I support furthering an education for the sake of its countless benefits. My main reasons for my support include the fact that college offers a more attractive quality of life by self-improvement and earning a higher salary than a person lacking a degree. In College Calculus, John Cassidy analyzes the conventional thinking that the idea of a college education is a smart investment for everyone. Cassidy supports the idea that a higher education helps improve a person, as well as improving

Choice of University and Choice of Course in Australia free essay sample

After the Bradley report which was written following the review of higher education system in 2008, the Australian government has introduced many policies and financial assistance for this demographic in hope of increasing the participation rates to 20 per cent by 2020 (Department of Education, Employment, and Workplace Relations, 2008, p. xiv). However, despite steady increases in overall tertiary participation, the inequalities still remain. People with low socio-economic status are not as successful in applying or gaining access to more prestigious institutions as those with medium or high socio-economic status are (James, 2007, p. ). It is not only participation at university level that is affected with this imbalance. Significant social differences can be seen across different universities as well as different fields of study (Reay et al. 2001, p. 858). Study by Ferguson and Simpson (2011) has found, and James (2007) agrees, that students with low socio-economic background are n ot so successful in gaining entry into the courses with more competitive entry requirements like medicine, law or architecture. These students were more concentrated in courses such as education, nursing, IT and business (James, 2007, p. 7). James (2007, p. 7) believes that the same is true for the high demand universities, where low socio-economic status students hold a share of only 11 per cent of all places. These differences can be somewhat accredited to the geographical location of these more prestigious universities as they are mainly situated in the metropolitan areas. However, there are other factors that contribute to this imbalance more so. Some experts believe that students who come from disadvantaged backgrounds may not aspire to attend these universities believing that it is not an achievable goal, or they may not perform academically well enough for more competitive courses. Other studies indicate that it is in fact the psychological factors which create socioeconomic imbalances in higher education participation. This paper will look at rates of participation, aspirations, ability and psychological factors and their affect on the decision making process of low socio-economic status students when it comes to higher education. It will argue that there is enough supporting evidence to conclude that this demographic does not have a lot of impact on university participation, choice of university or choice of course. While overall higher education participation rates have improved, socio-economically disadvantaged people are least represented group in Australian higher education. James (2007, p. 2) states that ‘social class is the single most reliable predictor of the likelihood that individuals will participate in higher education at some stage in their lives’. Undergraduate Applications, Offers and Acceptances Report from the Department of Education, Employment and Work Relations, states that in 2011, 18. 6 per cent of all applicants were from low socio-economic backgrounds, compared to 30. 6 per cent of applicants from high socio-economic group (DEEWR, 2011, p. 15). It also reports that even though applications by low socio-economic status applicants were up by 3. 4 per cent they were less likely to result in an offer. Low socio-economic status applicants had an offer rate of 79. per cent compared to 83. 5 per cent for applications from high socio-economic status applicants (DEEWR, 2011, p. 15). Even though the rates for applications and offers to higher education for low socio-economic demographic have slightly increased, according to DEEWR (2011), this demographic continues to be the least represented at university level. One of the reasons that could explain the current higher education participation numbers by people from low socio-ec onomic background is aspiration. It has to be considered as one of the principal issues in student’s decision making process. According to the English dictionary, to aspire, it means to have a strong desire to achieve something. Consequently, to attend university, an individual needs to aspire to do so. Bowden and Doughney (2010), in their study of secondary students in the western suburbs of Melbourne, have found that those with lower socio-economic status have fewer aspirations to attend university. Instead, they aspire to attend a vocational training institution or gain employment. Difference in spirations among different demographics is mainly influenced by individual’s social systems, such as class, ethnicity, gender, customs and religion (Bowden amp; Doughney, 2010, p. 119). Furthermore, in his research for the Department of Education, Science and Training, James has found that there is a strong relationship between parental education levels and young people’s educational aspirations (DEST , 2002, p. 51). Bowden and Doughney’s study results are consistent with James’ findings, as well as Bourdieu’s concept of ‘cultural capital’, which Harker et al. (cited in Webb et al. 002, p. 22) defined as ‘culturally valued taste and consumption pattern’. Therefore, it can be said that those who come from low socio-economic background are at a disadvantage when it comes to entering higher education due to the fact that they were not brought up with the idea of attending university. Academic achievement or student’s ability is seen as another important factor that needs to be considered when studying inequalities in higher education. This is because in Australia, university enrolment process relies heavily on individual’s academic achievement. Student’s academic record is seen as a main way of entry into the university and acquiring all the benefits that come with having a degree. Teese (cited in Ferguson amp; Simpson, 2011, p. 33) proposed that almost half of low socio-economic status students obtain scores in the lowest academic bands and that only small number of these students receives high academic scores. Ferguson and Simpson conclude that this is due to fewer resources, such as educational, cultural, social and financial, that are available for this group of students, rather than lack of ability. Cardak and Ryan (2009) have come to the similar conclusion. They have found that academic scores of low socio-economic status students are lower due to the fact that their early educational achievements are also lower in comparison to the more advantaged students and their achievements (Cardak amp; Ryan, 2009, p. 444). Both Ferguson and Simpson’s and Cardak and Ryan’s studies agree that students with same ability and same academic scores have the same likelihood of attending university regardless of their socio-economic status. They also agree that the quality of academic results rises with the status. Thus, as they don’t have access to as many resources as their more privileged peers, low socio-economic status students are at a disadvantage when it comes to securing a place at university. Although aspirations and academic ability are very important factors in higher education inequality, it could be said that the psychological factors have most of the influence on person’s decision to attend university. Students from low socio-economic background are more conscious of the existence of barriers to their entering higher education (Harris, 2005, p. 4) and are not likely to encounter diverse influences that might persuade them to participate in higher education (DEST, 2002, p. 50). James believes that students from this demographic are more likely to be doubtful about their academic ability and achievement and they would possibly be lacking financial support (DEST, 2002, p. 50). He also states that they have less confidence in parental support and a stronger interest in earning an income as soon as they leave school. ‘The perceptions and beliefs held by people with low socio-economic status can all be regarded as habitus, which is described as ‘embodied predispositions that are learned early in the life of a young person’ (Harris, 2005, p. 4). As they lack role models, it is very difficult for these young people to see university participation as something that is relevant to them or something they could achieve (Harris, 2005, p. ). In their UK based study of working class secondary students, Reay et al. (2001, p. 865) have found that this group of students were choosing universities where they were most likely to fit in, as they felt more comfortable attending such university and where they could find ‘intellectual and social peers’. Psychological factors play an important role in the decision making process due to the emotio ns attached to them. Low socio-economic status students seem to have a lot more to consider when deciding on their higher education pathway. As the evidence would suggest, students from low socio-economic background, have very little impact on university participation, choice of university or choice of course at present time. According to the government reports, students from disadvantaged backgrounds are highly under-represented at university level. Thus, higher education in Australia is far from being level playing field for some demographics. The most current review of higher education shows that the participation rates at university in general, as well as different courses and institutions are considerably lower for those ith low socio-economic status. The difference between low and high socio-economic status groups is quite significant, despite the government’s efforts to improve these numbers by implementing new policies and strategies. As discussed in this paper, the reasons for inequality are varied and complex. However, most of the researchers agree that it is the family attitudes that are at the core of t he problem. These attitudes have enormous influence on student’s decision making process. However, there is always a possibility for change. Australian universities, in conjunction with schools and government’s help, need to focus on developing new social networks and transforming set beliefs of disadvantaged students. These changes could be achieved through the use of early interventions and positive role models during middle schooling. Only with successful attitude changes will the higher education participation numbers improve for this particular demographic. References Bowden, MP amp; Doughney, J 2010, ‘Socio-economic status, cultural diversity and the aspirations of secondary students in the western suburbs of Melbourne, Australia’, High Education, vol. 9, no. 1, pp. 115-129, SpringerLink, viewed 2 October 2012. Cardak, BA amp; Ryan, C 2009, ‘Participation in higher education in Australia: equity and access’, Economic Record, vol. 85, no. 4, pp. 433-448, Wiley Online Library 2012 Full Collection, viewed 25 September 2012. Centre for the Study of Higher Education 2008, ‘Participa tion and Equity: A Review of the participation in higher education of people from lower socioeconomic backgrounds and Indigenous people’, Universities Australia and the Centre for the Study of Higher Education (CSHE), University of Melbourne, viewed 4 October 2012, lt;http://www. niversitiesaustralia. edu. au/resources/271/290gt; Department of Education, Employment, and Workplace Relations 2008, ‘Review of Australian higher education – Executive summary’ report prepared by D Bradley, H Noonan amp; B Scales, Department of Education, Employment, and Workplace Relations (DEEWR), Canberra, pp. xi-xviii, viewed 25 September 2012, lt;http://www. innovation. gov. au/HigherEducation/Documents/Review/PDF/Hig

Panasonic Report Essay Example

Panasonic Report Essay The story of what became the Panasonic Corporation began in Osaka, Japan in 1918; this was when Konosuke Matsushita invented a revolutionary two-socket light bulb (Duplex Light Bulb). With only 3 employees and himself he produced and sold the light bulbs from his home in Osaka. Matsushita’s idea was so highly regarded he had to rent his neighbour’s house to keep up with demand. In 1992 however Matsushita could not handle the demand from his home any longer, so in 1992 he leased a 230m2 site nearby, completing construction of a factory and office in July. By the end of the year, employees numbered more than 50. Whilst doing this Matsushita continued to research new products and in 1923 he invented a new type of bicycle lamp called the â€Å"bullet lamp† due to its bullet like shape (seen in the picture to the right. )(http://panasonic. net/history/corporate/chronicle/1923-01. html). This was a breakthrough in bicycle lamps at the time as many cyclists used oil lanterns as a way of illumination. Although there were some battery powered lights available many of them only last 3-4 hours before running out, Matsushita’s â€Å"Bullet Lamp† promised to last ten times that. We will write a custom essay sample on Panasonic Report specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Panasonic Report specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Panasonic Report specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The 1930’s proved to be a massive decade for Matsushita Electric Manufacturing Devices. 1931 see the invention of a radio, at this time many of the radio’s tuning into Japan’s national broadcasting station were unreliable and Matsushita had experienced this himself vowing to build a radio â€Å"that doesn’t break†. In 1930 Matsushita set up Kokudo Electric Co. A joint venture with a radio manufacturer. After a string of unreliable and unsuccessful models Matsushita demanded a radio that met his expectations, and three months post this Kokudo Electric Co. Developed a radio set that immediately won a prize sponsored by the Japanese National broadcasting station (seen left) (http://panasonic. net/history/corporate/chronicle/1931-02. html). Matsushita sold these for a much higher price than the rest of the highly competitive market, however it was a small price to pay for a reliable radio, and Matsushita milked the market for maximum profits. The story of Panasonic Corporation began in Osaka, Japan in 1918, when Konosuke Matsushita invented a two-socket light bulb. He started producing nd selling the light bulb from his own house, with just 3 employees. The invention of a new type of bicycle lamp came in 1923, followed by the development of the first radio just 8 years later. In 1935 they launched their first television, an area of production that has since proved immensely successful. 1935 also marked a turning point in the size, production and sheer growth of Panasonic Corporation. This particular year saw the company manufacturing 600 different kinds of product with sales extending to overseas markets for the first time.